Manchester Biomechanics

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This Privacy Policy explains how Manchester Biomechanics collects, uses and protects your personal information when you use https://manchesterbiomechanics.com/.

We are committed to safeguarding your data and being fully compliant with the UK General Data Protection Regulation (UK GDPR).

1. Who We Are

Manchester Biomechanics
9 Park Place
Cheetham Hill
Manchester
M4 4EZ

For any privacy-related queries, you can contact us at:
info@manchesterbiomechanics.com

2. What Data We Collect

We may collect the following types of personal data:

2.1 Contact Form Submissions

When you submit a form, we collect:

  • Name
  • Email address
  • Phone number
  • Message content

2.2 Booking and Account Information

When you book classes, consultations or create an account, we collect:

  • Name
  • Email
  • Phone number
  • Booking details
  • Login information

Processed via Amelia, our booking and CRM system.

2.3 Analytics Data

We use Google Analytics (GA4) to collect non-identifying information such as:

  • Pages visited
  • Time on site
  • Device/browser type
  • General location (city-level)
  • User interactions

2.4 Cookies and Tracking

We use cookies for:

  • Analytics (GA4)
  • Marketing tracking (Meta Pixel, Google Ads — if installed)
  • Site functionality
  • Booking system functionality

3. How We Use Your Data

We use your data to:

  • Respond to enquiries
  • Manage your bookings
  • Provide customer support
  • Allow you to log in to your account
  • Improve our website and services
  • Meet legal and regulatory obligations

4. Legal Basis for Processing

Under UK GDPR, we process your data using the following lawful bases:

4.1 Contract

For:

  • Processing bookings
  • Creating and maintaining user accounts
  • Providing services you request

4.2 Legitimate Interest

For:

  • Analytics and site performance
  • Improving user experience
  • General business operations

4.3 Consent

For:

  • Marketing cookies and tracking
  • Any optional marketing communication

You can withdraw consent at any time.

5. Who We Share Data With

We only share data with trusted third parties that help us operate our business securely.

5.2 Booking and CRM

  • Amelia – manages bookings, appointments and user accounts.

5.3 Analytics

  • Google Analytics (GA4) – collects non-identifiable website usage data.

We do not sell your data.
We only share data where necessary to operate our services.

6. Data Retention

We retain personal data only for as long as necessary.

  • Customer enquiries and membership-related data: kept for 6 months after membership ends.
  • Booking records: retained as required for accounting and legal purposes.
  • Analytics data: stored according to Google’s GA4 retention settings.

After the retention period ends, your data is securely deleted.

7. Your Rights Under UK GDPR

You have the right to:

  • Access your personal data
  • Correct inaccurate information
  • Request deletion of your data
  • Withdraw consent
  • Restrict or object to processing
  • Request data portability

To exercise these rights, email: info@manchesterbiomechanics.com

8. Cookies

Our site uses cookies for essential functionality, analytics and marketing.
You can manage or disable cookies in your browser settings at any time.

A full cookie notice can be added if needed.

9. Security

We take all reasonable steps to keep your data secure and prevent unauthorised access, misuse or disclosure.